Crediful Brand Design
This is the brand system I designed for Crediful, a service thought to help small business in Great Britain to get their invoices paid or be insured against non-payment.
Starting from the value proposition of the company, the tone and the mood have been set. The aim is being professional, but at the same time being emotional, human and optimistic. This mood has been reflected in each part of the visual system: the shape of the logo, the colors, the use of the font without capital letters and the iconography.
