GEDI Constructor ltd.
Identity for a construction company
GEDI Constructor ldt. is one of the biggest monolithic reinforced concrete construction companies in Hungary. Recently they reorganized themselves, widened their interests, shortened their name and moved into a new office. Due to these changes they needed a completely new and modern identity.
Besides the basic components (letterhead, business card, email signature and envelope) a dynamic website was developed to display their latest works. We also designed a complex system for their uniforms and cars.
For their symbol they chose the level line symbol, the downward pointing triangle. This symbol appears throughout the whole identity as a part of the logo, it can be seen as a pattern in the backside of the business cards or a pattern on the wall of the dining room. We kept their yellow color in the new identity, but we pushed it toward a warmer hue, so it can be calmer for the eye, though it still keeps its high visibility what is necesarry on a building scene. The secondary color is the dark grey, originates from the color of concrete. This color supports the yellow in cases when high contrast is necessary.
• client \ GEDI Építő Kft.
• art direction \ Halisten Stúdió
• branding & webdesign \ Gergő Gilicze & János Kőrös
• interior design \ Tekla Gedeon
• web developement \ Dávid Schnellbach