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Centrum Paraple - Let us not be blind to the blind

Nebuďme slepí k nevidomým
/Let us not be blind to the blind/

In our work, we have tried to highlight the issue of blind and attitudes of our society to such people of the society around us. The slogan "Let us not be blind to the blind," we wanted to put all the weight of emphasis on this issue in our country. We had a major interest in public awareness that the world is blind, is unknown to us as well as everyday sight blind to the beauty of everyday life healthy eyes.

We would like to emphasize that this student work is not intended for blind people, but for people without visual impairment. As is evident from the project, it is important for us to emphasize the problem of blind people and set the mirror of society.

As well as an Internet center in Prague 9, which has wheelchair access and is also aimed at the visually impaired, we want to promote the idea and visibility of this city and help people who need our help the most, and it achieved by a handicapped.


As the main elements of graphic design that deals not only posters but also the means of daily necessities, such as clocks or keyboard is selected Braille typeface. Simple black and white form completely corresponds to the topic that was assigned and subsequently processed.
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THE MODIFIED LOGOS

Logos of our best-known companies in the world was designed by different designers and we are very well known. We see them every step of our lives. Blind people do not have this option and it is a fact that we want to present to the public. When you see it that way, it is clear to us what is written here, but at the same time we realize that we have a completely different brand than the way it was designed.

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OBJECTS OF DAILY NEEDS

This items that we have created the strongest and most important part of our work. Again, the same idea, which connects all the points. These objects are perceived by us as everyday objects (except dice) and are blind to the subjects not too familiar. The keypad with Braille typeface, a healthy person not posted yet. A problem would arise for other objects that bring the world of the blind to our own.


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T-SHIRTS

T-shirts, we also designed and fabricated tangible are the best advertising because of how better to show your opinion on social problem than a dress shirt that the day will see countless people. When taken, it is very powerful and effective. Causes an immediate awareness and active involvement in helping the blind. T-Shirt is a modern weapon which you can point to apathy of some people.
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Brand: Centrum PARAPLE
Škola : SSŠRT Michael

Art Directors : Václav Rouček, Martin Kraus, Jan Filip, Tomáš Starec
Centrum Paraple - Let us not be blind to the blind
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Centrum Paraple - Let us not be blind to the blind

Creative communication for Centrum Paraple.
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35
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Published: