Heinz Salad Cream had a tired and old fashioned brand image and as a result, ever decreasing sales. We needed to revive the brand and make the product relevant again.

Our irreverent approach made people re-evalute the brand, introduced the product to a new generation of consumers and tripled sales within a month. It also won us quite a few awards. Job done.

Agency: Leo Burnett London
Copywriter: Steve Chung
Art Director: Neil Gillie