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Branding the PureProject line required an identity that embodied the minimal philosophy behind the shoes. A simple logo is accompanied by a famil… Read More
Branding the PureProject line required an identity that embodied the minimal philosophy behind the shoes. A simple logo is accompanied by a family of wordmarks which identifies each of the 5 shoe models in the debut collection. Usage and application of the system is laid out in an extensive style guide. Agency: The Great Society. Read Less
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