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Branding the PureProject line required an identity that embodied the Branding the PureProject line required an identity that embodied the minimal… Read More
Branding the PureProject line required an identity that embodied the Branding the PureProject line required an identity that embodied the minimal philosophy behind the shoes. A simple logo is accompanied by a family of wordmarks which identifies each of the 5 shoe models in the debut collection. Usage and application of the system is laid out in an extensive style guide. Agency: The Great Society. Read Less
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Brooks Pure Project
Branding and Identity Design
Branding the PureProject line required an identity that embodied the minimal philosophy behind the shoes. A simple logo is accompanied by a family of wordmarks which identifies each of the 5 shoe models in the debut collection. Usage and application of the system is laid out in an extensive style guide.
Agency: The Great Society.