Lewis, a conversational AI, by John Lewis
In response to the 2017 D&AD brief, how can John Lewis make their impressively large catalogue accessible for the busy urbanites? Introducing Lewis, an AI by John Lewis. The new, smart way to shop and keep on top of trends for the busy, modern lifestyle.
Conversation is at the heart of how Lewis learns about your personality, style, needs and sizes. Each product suggestion gives him a chance to adapt to you.
Conversation is at the heart of how Lewis learns about your personality, style, needs and sizes. Each product suggestion gives him a chance to adapt to you.
Post-purchase personalisation
To make the Lewis experience more than just using an app, I pushed the idea out into personalised packaging once the user has bought something through the Lewis app and have their product delivered to them. Making the whole experience even more personalised.
