Countryside is an up and coming firestarter in the real-estate industry. They bring a new vision of modularity and quality standardisation into the building industry. They have heretofore been involved in commercial development and have forayed into the housing segment in the past few years.

Their request of us was to develop a brand idea and all the materials that would be required for marketing the projects. What we proposed was a concept that would not only minimise on-going marketing costs but also increase recall in the minds of the audience while projecting the company's internal focus on quality through the brand.