It Doesn't Count If...
Social campaign encouraging women to give KFC UK's healthier menu a go, including unbranded film and interactive FB app linking to KFC healthier options website. Role: Concept development, Copy. 
Winner: Creative Circle - Silver, Craft (Copy). British Arrows - Gold. Cristal Festival - Best use of data.
It Doesn't Count If...
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It Doesn't Count If...

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Creative Fields