Artifax
From the early days of the Trump administration, the NEA has been under threat. The Trump administration’s 2018 budget proposal made it clear that the NEA was on the chopping block; they wanted to eliminate this crucial resource completely, despite the fact that the NEA amounts to a tiny fraction of the nation’s discretionary spending.
We needed to grab people’s attention—Congress, in particular—to help save the NEA. As voicemail boxes got full, we decided to leverage an alternative technology to contact representatives, that could inspire people to engage in new ways.
We created a website allowing people to message their representatives—via fax. The website allowed visitors to look up their congressperson, and write a personal message, accompanied by a special artwork. We reached through our networks to gather artworks from artists and designers across the country. By faxing their message along with an artwork, visitors can hammer home the importance of the arts.
We created a website allowing people to message their representatives—via fax. The website allowed visitors to look up their congressperson, and write a personal message, accompanied by a special artwork. We reached through our networks to gather artworks from artists and designers across the country. By faxing their message along with an artwork, visitors can hammer home the importance of the arts.
4,000 faxes were sent to representatives in 50 states, and the site received coverage in Artforum, Fast Company, ARTNews, and more.
