PROBLEM
70%Â of the victims of domestic violence struggle to report their aggressors.
INSIGHT
To encourage people to speak up, we put together two places committed to the truth: BandNews and 180 - Brazilâs anonymous tip hotline.
IDEA
Family testimonials that seem reasonable but then reveal a hidden truth about domestic violence when you type 1-8-0 on your keyboard. By doing so, the video was edited changing the characters speech and forming a new sentence that reveals a call for help.
