iMeet
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INFO
The good friends Muhtayzik | Hoffer reached out to munkowitz to create an innovative campaign launch video for iMeet, a video-conferencing service designed to modernize online communication... Drawing upon nostalgia to visually mimic the feeling of e-conference overload, munko took a queue off the old 8-Bit Missile Command game to tell a simple story of email subjects turning into missiles, napalming the user as they overload the inbox...
ORIGINAL DESIGN STYLEFRAMES / PROCESS
The key ingredient to the aesthetic was the feeling of a worker's computer screen being captured with a hand-held, so it felt alive with camera movement, defocusing, lens distortion etc... A very simple graphic language ( thank you Missile Command ) mixed with that extra dip of humanity is all that was needed...
ALTERNATE DESIGN STYLEFRAMES
This direction took out the blatant MCommand references yet still borrowed some stylistic cues... The idea was the email subjects rush at camera as the user shoots them down via an unseen missile stream... Still communicates the concept of e-conference overload through the chaos of subjects lines glitching out the camera...
AGENCY CUTDOWN
Happily the spot made it on-air, although the :30 cutdown had an interesting twist, as the music was removed, rendering the entire experience a much more sparse, desolate and ominous feeling inside the cubicle...
IMEET CREDIT LIST
Agency: Muhtayzik | Hoffer
Creative Director: Diko Daghlian
Producer: Kelli Bratvold
Graphic Design / Animation: BLACKSWAN
Executive Producer: Matt Winkel
Lead Designer / Animation Director: Bradley G Munkowitz
Lead Animator: TJ Sochor
Editor: Agathe Fay
Sound Design: Chaz Windus
Design Director, Lead Designer
at Black Swamp
for iMeet via Muhtayzik | Hoffer
