Highlighting the fact that the water is derived from an 8,000m deep volcanic spring in Georgia, the site lets consumers scroll down 8km to the 'bottom'. If they are determined enough to get down there, they can leave their signature.
Cannes Lions 2012 shortlisted
Agency: Ogilvy - Ukraine
CD: Will Rust
Client: IDS International/Borjomi Mineral Water
Production House: Umbrella (Case Film)
Animation director: Miklos MendreiAnimation: Donat Aron Ertsey