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    Wendre is one of the biggest bedding producers in Europe – under somebody else's brands. It needed to establish itself as a producer and consumer… Read More
    Wendre is one of the biggest bedding producers in Europe – under somebody else's brands. It needed to establish itself as a producer and consumer brand. Read Less
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The making of a global brand

Wendre is one of the biggest bedding producers in the world. 
Its factories in 4 countries produce 12 million pillows and blankets 
for over 40 markets. They are sold under well-known household 
brands – somebody else's brands. Wendre needed to establish itself 
as a producer and consumer brand.

It started with cleaning up and building a consistent company identity – 
the one that people at Wendre would take pride in. The company dates 
back to 1935, we wrote down and visualised its heritage. 

A comprehensive identity and a wayshowing system was 
created on site.

The mess of identities the company was struggling with / Top left was taken as a reference point
The new identity builds on the blanket motive and introduces a dominant colour
Wendre is a global player – now it looks the part
The company's long history was laid out for the people working at the factory
Wendre at the Heimtextil trade fair, Frankfurt / Design courtesy of Ruutu Kuus
Wendre production facilities were put on a map – literally
Further on, its tremendous potential in production and consumer 
knowledge was channeled into its own line of products. The client's 
team worked out a technologically superior product lineup, we helped 
to clearly structure it and package it for an unmissable shelf impact.

It all helps to establish the company as an industry captain – for 
home owners and business clients alike. 
Wendre product tree
Wendre packaging designed for impact
Wendre showroom and product display
Comprehensive information system for Wendre packaging / focus on product features