The making of a global brand
Wendre is one of the biggest bedding producers in the world.
Its factories in 4 countries produce 12 million pillows and blankets
for over 40 markets. They are sold under well-known household
brands – somebody else's brands. Wendre needed to establish itself
as a producer and consumer brand.
It started with cleaning up and building a consistent company identity –
the one that people at Wendre would take pride in. The company dates
back to 1935, we wrote down and visualised its heritage.
A comprehensive identity and a wayshowing system was
created on site.
The mess of identities the company was struggling with / Top left was taken as a reference point
The new identity builds on the blanket motive and introduces a dominant colour
Wendre is a global player – now it looks the part
The company's long history was laid out for the people working at the factory
Wendre at the Heimtextil trade fair, Frankfurt / Design courtesy of Ruutu Kuus
Wendre production facilities were put on a map – literally
Further on, its tremendous potential in production and consumer
knowledge was channeled into its own line of products. The client's
team worked out a technologically superior product lineup, we helped
to clearly structure it and package it for an unmissable shelf impact.
It all helps to establish the company as an industry captain – for
home owners and business clients alike.
Wendre product tree
Wendre packaging designed for impact
Wendre showroom and product display
Comprehensive information system for Wendre packaging / focus on product features
