The Smithsonian Institution put on a museum exhibition titled, Doomsday 2017, with the purpose to allow visitors to experience such a phenomenon. With the use of digital illustrations, I was able to create a marketing campaign focused on a comic book style portraying Doomsday. A gallery guide shows the different experiences that a visitor would encounter while visiting the Smithsonian. Various strategies for promotion were implemented in waves to create awareness of the museum exhibition, such as newspaper ads, bus stop poster, social media and more.
