Tim & Tammy's - Brand Packaging
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    Tim & Tammy's is a genuinely American product, a peanut butter developed by a couple of American missionaries who have livein Brazil since 1967. … Read More
    Tim & Tammy's is a genuinely American product, a peanut butter developed by a couple of American missionaries who have livein Brazil since 1967. Timothy Evans, Tim, started making his own peanut butter simply because he did not like the products he found in Brazilian markets, after a while his friends started experimenting and ordering. That way, unpretentiously Tim & Tammy's was created, with traditional recipes with subtle adaptations to the Brazilian palate, uniting the best in both worlds. Read Less
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TIM & TAMMY'S - Brand Packaging

2017  | Peanut Butter

Tim & Tammy's is a genuinely American product, a peanut butter developed by a couple of American missionaries who have livein Brazil since 1967.

Timothy Evans, Tim, started making his own peanut butter simply because he did not like the products he found in Brazilian markets, after a while his friends started experimenting and ordering.
That way,  unpretentiously Tim & Tammy's was created, with traditional recipes with subtle adaptations to the Brazilian palate, uniting the best in both worlds.

The project was based on translating elements of the American culture in a visual way, while maintaining aspects of hand craftsmanship, which is undoubtedly one of the great differentials of the product.

At first, three packages were developed for different types of pulp:

Traditional:
Typical peanut paste sweetened with sugar and cane syrup;

Sucralose:
Product aimed especially for people with diabetes or who simply want to avoid the conventional sugar.

Whole/Integral:
Taking advantage of all the benefits of pure peanut butter.

With a quality product and a graphic design project aligned to the product's proposal, despite it's recent entrance in shelves, the brand quickly gained space in major markets.

By having distinct packaging project within Brazil's competition of mostly industrialized products or extremely visually aligned with food supplement packaging or even medicine, the packaging stands out in shelves, arousing curiosity and consequently consumption.

The awakened perceptions were the desired ones:
an artisan product, organic and of extreme quality.



PT/BR

Tim & Tammy's é um produto genuinamente americano, uma pasta de amendoim desenvolvida por um casal de missionários norte-americanos que vivem no Brasil desde 1967.

Timothy Evans, o Tim, passou a fazer a sua própria pasta simplesmente por não gostar dos produtos que encontrava nos mercados brasileiros, depois de um tempo os amigos começaram a experimentar e fazer pedidos. Assim, de forma despretensiosa surgiu a Tim & Tammy's, com receitas tradicionais mas sutilmente adaptadas ao paladar Brasileiro, unindo o que tinha de melhor nos dois mundos.

O projeto se baseou em traduzir de forma visual alguns elementos da cultura norte-americana, ao mesmo tempo em que mantivemos aspectos artesanais,, que é sem dúvida um dos grandes diferenciais do produto.

A princípio foram desenvolvidos três embalagens para os diferentes tipos de pasta:

Tradicional:
Típica pasta de amendoim adoçada com açúcar e melado de cana;

Sucralose:
Produto voltado especialmente para pessoas com diabetes ou que simplesmente querem evitar o açúcar convencional.

Integral:
Aproveitando todos os benefícios do amendoim puro.


Com um produto de qualidade e um projeto gráfico alinhado a proposta, apesar do pouco tempo de vida, a marca  ganhou espaço rapidamente nos principais mercados do estado.

Por ter um projeto de embalagem distinto entre a concorrência nacional, que em sua maioria produtos industrializados ou extremamente alinhados visualmente com embalagens de suplementação alimentar ou até mesmo de remédios, a embalagem se destacou na gôndola, despertando curiosidade e por consequência o consumo.

As percepções despertadas foram as desejadas, de um produto artesanal, orgânico de extrema qualidade.


CREDITS:

BR/BAUEN
Creative Direction / Design: Braz de Pina & Rodrigo Francisco
Support Design: Murilo Pascoal & Veronica Sauthier 
Product/Still Photography: Emmanuel Gonçalves 


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