bibione.eu is a project for the Bibione hotelier association, with a view to presenting the accommodation offer and specific features of the resort at the same time. Its new logo is a “b”, supported by a dynamic payoff that interprets the multiple facets of the town. The nuance element (ranging from sea blue to ochre-coloured sand) is the distinctive trait in this identity system, which characterises the brand, the photo treatments as well as the website interface.
The project has been adjusted, starting from its information design, to user experience topics, mapping the variety of counterparts and the various needs for use of the portal by a wide range of audiences, searching for a Booking system but also for tourist information to enhance their holiday. The project also includes an original system based on symbols and a responsive interface.