Okolišni film festival is a yearly festival of environmentally conscious films raising awareness about issues like global warming, overproduction of plastic, clean air and water and other ecological themes.
The team behind the festival, Zelena Akcija, approached me with the task of creating a new visual identity, that would make them stand out on the streets of Zagreb by communicating their values.
Colour was chosen as the foundation of the festival's new visual identity.
Pantone Neon Green (802C) is a colour that is loud. Just like activism itself.
It is immediately noticeable in both printed and digital media.
It is intrusive in the best way. Green life is a concept that should be intrusive. It is a concept that is designed to make us stop and think.
*All printed media was printed on recycled white paper.
Combined with the colour, for the year of 2016, an additional element was created.
A motive of the man looking through futuristic glasses; somewhat similar to the virtual reality glasses we know today, was given new, animalistic eyes.
The idea behind this was that people watching the films screened on the festival would be able to create a new outlook on the world for themselves. An outlook that would be more in line with nature.