ROCK THE BELLS | 2012
LOCKUP & LAYOUT
LOCKUP & LAYOUT
The 9th Annual Hip Hop Festival of 2012 consisted of three, 2-day weekend events with two shows on the West Coast and one in the East. The Concert Series produced by Guerilla Union (Sponsored by Boost Mobile & Blackberry) featured many up-and-coming, as well as true living legends of the Hip Hop Industry.
Although this design uses the existing logotype and color palette, The challenge was to keep develop a unique 2012 lockup with a clean hierarchy of select phrases. When this was approved the project was still at an infant stage as I had to reinforce updated identity throughout all collateral, including scrims, stage & web banners, program guide, merchandise, mixtape packaging, etc...
Although this design uses the existing logotype and color palette, The challenge was to keep develop a unique 2012 lockup with a clean hierarchy of select phrases. When this was approved the project was still at an infant stage as I had to reinforce updated identity throughout all collateral, including scrims, stage & web banners, program guide, merchandise, mixtape packaging, etc...
The 2012 Rock the Bells Main Lockup.
The 2012 Rock the Bells Poster Design.
The 2012 Rock the Bells Program Guide Cover Design.
Spread from the 2012 Program Guide: Set & Meet-n-Greet Times
Spread from the 2012 Program Guide: Merchandise I also designed...
Design of the Official 2012 Rock the Bells Mixtape CD | The Cover.
Design of the Official 2012 Rock the Bells Mixtape CD | The Cover & Disc.
Design of the Official 2012 Rock the Bells Mixtape CD | The Back Layout.
The 2012 Rock the Bells Main Stage Scrims at the Southern California Show.
