Commissioned by our design class to create a public service announcement, we could choose any non profit organization that we wanted. So we ended up going with...
Just after completing the project for class, we looked back at the Movember site to check out the stuff they have been working on recently, and we actually found out they ran almost an exact duplicate of the concept the we conceptualized for class. They were using it on a global scale across the nation in their actual marketing campaign.
Thanks for looking!