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    Label design for Dubicz Winery and Vineyard The Dubicz Winery is located in downtown Gyöngyös in the Mátra Wine Region. In the past 12 years the … Read More
    Label design for Dubicz Winery and Vineyard The Dubicz Winery is located in downtown Gyöngyös in the Mátra Wine Region. In the past 12 years the more than 100-year old winery underwent a modernization process that brought along a repositioning in the domestic and the international market, as well as a renewal in wine labels. Read Less
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Label design
for Dubicz Winery
and Vineyard

The Dubicz Winery is located in downtown Gyöngyös in the Mátra Wine Region.





CONCEPTION

The labels fuse the natural phenomena of the Mátra Wine Region into an abstract set of symbols. The basic concept derived from the natural phenomenon occurring around the harvest season when due to the relatively large differences in altitude and temperature inversion the Mátra slopes melt into the stratus clouds appearing above the land. Each wine has its own symbol depicting a characteristic natural treasure of the wine region reduced to a geometric form, which then fades away vertically, much like the slopes of the Kékes mountain in the Fall. The design process of the patterns focused on pairing the various motifs with the bottles containing the matching wine aroma and flavor. The concept is based on black and white patterns and their complementary colors. This creates a uniform, symbol-based label line that is easy to identify.








reduction of 
natural forms



CLIENT
Dubicz Winery and Vineyard

GRAPHIC DESIGN
Eszter Misztarka


ART DIRECTION
Dávid Drozsnyik


PHOTOGRAPHY
Lőrinc Szendeff,
Dubicz Winery




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