Axent ISH 2017
In cooperation with Brand Architecture Institute, brandmission has planned a booth stand for AXENT Switzerland AG, measuring 280 m² at the ISH Messe Frankfurt am Main, the world’s leading trade fair for the bathroom experience, building services, energy, air-conditioning technology and renewable energies. The design of the booth stand translates the brand design of AXENT into a sensual experience. Clear, reduced form-language and high-quality surfaces (including metallic lacquer and acrylic glass) in combination with Hi-Tech transfer the brand essence into an exclusive and, innovative aspiration. The central element of the booth stand was the so-called "secret chamber". In it, the brand environment was opulently staged by a 360-degree multimedia media installation (20 x 75" LED displays on the walls and mirrored ceiling and floor). Additionally, the AXENT brand world was supported by two display columns (three 75" screens arranged one above the other) presenting the image and product movies.
Photography: Birk Poßecker