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    This project was the final project for college level 3 extended diploma, I decided to design and brand a restaurant from scratch. The name "Culti… Read More
    This project was the final project for college level 3 extended diploma, I decided to design and brand a restaurant from scratch. The name "Cultivar Barbecoa" has a concept relating to the theme and style of the restaurant, due to the restaurant being meat/bbq themed along with nature themed I wanted a clever name to convey this so I came up with "Cultivar Barbecoa". Cultivar is Spanish for cultivate and the official meaning of cultivate is "prepare and use (land) for crops or gardening." this relates to the nature/ natural theme of the restaurant which is about the whole experience you will gain along with the food they serve which is primarily meat and veg which is natural based food. As for the experience, this is includes how your food will be cooked which is for example "stone baked pizza" also the way the food is served which will be on wooden board and stone slabs and finally the table layout/ interior will include plants wood etc. As for the concept behind the name being Spanish this relates to the BBQ theme of the restaurant as BBQ's originate from Spain this fits perfect as a name. As for "Barbecoa" part of the name this is Spanish for Barbecue which again fits well due to BBQ's originating from Spain. The colour scheme I went for is a gold style gradient effect with grey and cream background and typography colours. The gold fits the theme well due to it conveying a meat theme restaurant along with it conveying class and luxury which is also the type of restaurant it is due to the food quality of it being fresh and therefore the price. The colour also implies the bbq theme with warm fiery colours within the gradient and also the browns convey a wood colour which relates to the natural theme of the restaurant. Finally the general design style of the branding has been kept simple and effective keeping the restaurant classy and professional with alignment of type and plenty of white space keeping all the outcomes consistent throughout. Read Less
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