樂觴調製所
老滋味，新玩味 Over The Aged
Technics Design
卿家瑗 Ching,Chia-Yuang｜akanishi4040@yahoo.com.tw
黃貞宜 Huang, Chan-I｜j831229y@gmail.com
王晴而 Wang,Ching-Erh｜penwang0126@gmail.com
曾昱萍 Tzeng,Yu-Ping｜sy60531@gmail.com
設計理念
老滋味，新玩味。打破對台灣傳統酒的刻板印象，讓每人都能欣然品嘗這些至今不變的美好風味。
以調酒品牌為出發點，做出一連串設計，重新打造傳統酒形象。Over the aged，也象徵著跨越新舊兩個時代的樂趣。我們挑選最為有記憶的高粱酒、紹興酒，透過調酒的方式，使其能被重新認識及看待。融入日常生活時，成為可以獨飲、亦可與親友對飲的快樂媒介。
Design Concept
We aim to break the stereotype of aged wine in Taiwan, letting people in all ages can appreciate the subtle beauty from old times. We came out as a brand of bartending, recreating the image of aged wine by design. Choosing Kaoliang and Shaoxing, which represent wine culture in Taiwan the most, to be our leading roles, we took them as the main ingredient in bartending, to show people the other side of aged wine with a new form. Over the aged, representing the joy to bridge up the gap between two generations. What's more, we can happily taste the aged wine with our loved ones in daily life.
We aim to break the stereotype of aged wine in Taiwan, letting people in all ages can appreciate the subtle beauty from old times. We came out as a brand of bartending, recreating the image of aged wine by design. Choosing Kaoliang and Shaoxing, which represent wine culture in Taiwan the most, to be our leading roles, we took them as the main ingredient in bartending, to show people the other side of aged wine with a new form. Over the aged, representing the joy to bridge up the gap between two generations. What's more, we can happily taste the aged wine with our loved ones in daily life.
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