Challenge
Develop a pan European key visual for UHU Correction (roller, fluid, pen).
The visual must be universal and has to be used in Central and South Europe (Benelux, Germany, France, Italy and Spain).
Message
There's nothing you can't correct!
Target audience
Teenagers and (young) adult office users.
Usage
Displays, other POS, (trade) ads, online, social media.
Message
There's nothing you can't correct!
Target audience
Teenagers and (young) adult office users.
Usage
Displays, other POS, (trade) ads, online, social media.
Insight concept 1:
Nowadays teenagers use their smartphones all day and use social media a lot.
Nowadays teenagers use their smartphones all day and use social media a lot.
We appeal to their world by using this visual language. We play with an analogue versus a digital world. It creates a strange (although recognizable) image where these two worlds come together.
Visual:
Visual:
Screenshot of a smartphone with dialogue. A funny/awkward conversation is caused by auto-correction. UHU Correction emoji’s are used to imply that the sender wants to correct his mistake.
Tagline:
Correct it, if you're wrong!
Tagline:
Correct it, if you're wrong!
Insight concept 2:
Everybody makes mistakes, that’s why we need products like UHU Correction
Everybody makes mistakes, that’s why we need products like UHU Correction
That’s what we see: an image of one sentence, with one mistake, one missing word: the word ‘mistake’ itself. An easy sentence or expression that is missing one single word, that people tend to complete. Correct if you like. Therefore the message is clear: it’s about ...mistakes!
Visual:
Black type on white background (clean correction result) or handwritten sentence on a piece of (off-white) paper (vivid, dynamic and alive).
Heading:
Learn from your ... !
(Lerne aus deine ... !, Apprends de tes ... ! Leer van je ... !)
Tagline:
And rely on UHU Correction.
Black type on white background (clean correction result) or handwritten sentence on a piece of (off-white) paper (vivid, dynamic and alive).
Heading:
Learn from your ... !
(Lerne aus deine ... !, Apprends de tes ... ! Leer van je ... !)
Tagline:
And rely on UHU Correction.
