RECORD EVERY JOURNEY, RECALL EVERY INCIDENT.
NEW CITROËN C3 WITH CONNECTEDCAM
The new Citroen C3 is the first car with a built in ConnectedCam. 
Mounted behind the rearview mirror, this camera shoots pictures and videos.  
Apart from its fun aspects like connecting with your mobile and sharing online,
one important use of the ConnectedCam is that it can record
incidents and accidents you might come across throughtout your journey. 
Almost like a personal CCTV that documents your travels. 

In a country where traffic accident rate is high,
and the number of security cameras collecting evidence not as much,
this was a unique selling motivation.

To emphasize this feature,
we replaced CCTV’s in traffic around the city,
with camera-sized C3 models.
On every camera poll, we mounted signposts that read: 

Record every journey, recall every incident.
New Citroen C3 with ConnectedCam.
Citroen C3
13
238
1
Published:

Citroen C3

citroen C3 cctv campaign print ad and outdoor
13
238
1
Published:

Tools