Radio Disney
Consumer | Branding, Physical
OVERVIEW: More than just mouse ears.
BUSINESS: Radio stations with programming featuring music and artists produced by Disney.
TARGET AUDIENCES: Employees, consumers (kids, tweens, parents) and advertisers.
GOAL: Make Disney more appealing to tweens while respecting why parents like and trust the brand. Create brand "Rules & Tools" for internal and external audiences and partners.

Radio Disney
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Radio Disney

Make Disney more appealing to tweens while respecting why parents like and trust the brand. Create brand "Rules & Tools" for internal and externa Read More
1
152
0
Published: