EVENT X COPENHAGEN: FLIDMARKED
This was our exam project on 2nd semester at KEA. We had to make a digital revitalization of an events website and visual identity, and furthermore a promotion video, customer journey and SoMe action plan. In our case, the arts and crafts market Flidmarked, located at Nørrebro in Copenhagen. Our intention was to create a more defined visual expression to mark Flidmarkeds identity as concept and market - also to make it stand out from similar events
Website
Screenshot from the website - view more: http://aninececilie.dk/flid/
New visual elements
We created a suggestion to how a floorplan could look like - an element we think is relevant and useful for the guest. The highlighted artists are the ones that, according to the action plan, have been specially featured on Instagram
Customer journey
A suggestion to how a person from our target group would discover the existence of Flidmarked, and eventually attend it!
SoMe action plan
We wanted to promote Flidmarked on different social media platforms, and chose Facebook, Youtube and Instagram to draw attention to the market via our promotion video, publication of the floorplan a week in advance, and artist takeovers on Instagram
Video
Still pictures from our promotion video
Design manual
We chose to keep Flids logo as it was, and selected new fonts that we felt created a better coherence between both logo and new visual elements
Collection of visual elements and photography style
Floorplan
