Detroit Zoo Re-branding (class assignment)
Detroit Zoo Logo Re-branding
Class assignment
With this assignment, Our objective was to rebrand the Detroit Zoo logo, and present a proposal of our ideas (initial and final proposal) and what direction we wanted to go in and what we ended up with. My final proposal is the following:

With this project, the goal was to create a more modern and clean look of the Detroit Zoo logo. With that being said, I feel that the overall goal was achieved. The ape family was incorporated with a simple silhouette inside the circle. With this new look I feel a broader audience can be reached and intrigued to visit the zoo. The color scheme has changed from the original plan, and is now a deep blue and sea green. So even with the logo ideas taking a slight shift, it is still similar to the original idea and successful at accomplishing my goal.
 The original 2c design
1c design
 1c blk design
 inverse wht on blk design
Detroit Zoo Re-branding (class assignment)
2
400
0
Published:

Detroit Zoo Re-branding (class assignment)

class re-branding project
2
400
0
Published:

Tools

Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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