Complete a comprehensive rebrand of an existing company.
I chose to rebrand Altar’d State, a young women’s clothing and accessory company. The brand’s new name, Blume, along with the accompanying visual identity, further highlights its mission to allow and encourage customers to give back to their communities and those in need with each purchase they make.
For further branding details and more touchpoints, please view the complete brand standards manual above, or by going to https://issuu.com/charisamurphy/docs/murphy_bsm_copy
