UHU’s unique shade of yellow is one enshrined in the memories of both young and old generations. It’s the first shade that catches your eye as a toddler inside your pencil case, and the first one you look for and reach out to as an adult scrambling stationery shelves for an adhesive you just know will do its job and stick. UHU’s positioning as a leading brand of adhesives is near-historic, and its reputation for durability has shown to have been able to withstand the test of time; and that’s exactly what these ads are here to loudly and proudly attest to.

By pairing UHU’s unmistakable shade of yellow with universally known landmarks and works of art that are famous for their faults, these advertisements combine humor and familiarity to showcase UHU’s ability to virtually fix and repair the unfixable, provide a lifetime of guaranteed durability, and elicit a smile on onlookers’ faces.