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Drunk Driving // Ad campaign
Drunk Driving // 
Social issue ad campaign
For this project, I had to choose a social issue and design a series of three advertisements to promote a behavioral change among my target audience (millennials) as well as raise awareness regarding the issue. By approaching the project from three different perspectives: Social life, relationships and materialistic wealth, I was able to communicate an efficient and provocative series of ads which aimed at making millennials more cautious and hesitant when it came to drinking and driving. 
Ad #1 - Targeting their date/relationships in order to evoke a certain response.
Ad #2 - Targeting their outgoing social status & habits. (Nightlife, partying, etc...)
Ad #3 - Targeting their materialistic belongings & wealth.
Drunk Driving // Ad campaign
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59
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Published:

Drunk Driving // Ad campaign

1
59
0
Published: