Client / Compagnia della Bellezza is the ultimate international franchise of beauty salons, with a network of approximately 300 stores in Italy and abroad. It boasts itself of being one of the leading players in the beauty industry, engaged in constant search for new techniques and tools, enhancing the authentic beauty. The company's philosophy is to support the woman in her essence, making her an actress rather than the spectator of her life, radiating her aesthetic brilliance and uniqueness through her hair.
Brief / Create, for the new "JoyAcademy", a series of visual designs, representing the metaphor between hair and music instruments. Hair is like stringed musical instruments, and each woman with her hair plays a perfect symphony.
Duty / I photo manipulated pictures taken ad hoc for the campaign. I incorporated musical details such as musical notes and shapes of musical instruments with the model features.
Result / The compositions created for the "JoyAcademy" Venue in Catania (Sicily), after more than eight years, are still present at the Venue and attract curiosity from visitors.
Tools / Adobe Photoshop and Illustrator.
Filed / Photo manipulation, visual design.
Inspired by creativity, I follow the flows going wild:
