Just For Laugh 2017
Branding for the 2017 edition of the comedy festival Just For Laugh in Montreal.
The work is inspired by the playful and iconic character of Victor famously known to represent the festival since its debut. The character is striped down to its basic shapes, bringing a minimalist and playful approach. This creative solution gives all the space for the individual shows and their diversity but lets the brand speak as a unified voice.
The illustrations are adapted from the original work of Vittorio Fiorucci.
The work is inspired by the playful and iconic character of Victor famously known to represent the festival since its debut. The character is striped down to its basic shapes, bringing a minimalist and playful approach. This creative solution gives all the space for the individual shows and their diversity but lets the brand speak as a unified voice.
The illustrations are adapted from the original work of Vittorio Fiorucci.
Client: Just For Laughs
Direction Artistique: Michel Ouellette
Illustrations: Michel Ouellette
Animation: Pascal Côté
Chargée de projet : Mélanie Boudreau Blanchard
Direction de studio : Galilé Marion-Gauvin
Animation: Pascal Côté
Chargée de projet : Mélanie Boudreau Blanchard
Direction de studio : Galilé Marion-Gauvin
