After the merger of the two businesses Bankhall and Sesame to form the Bankhall and Sesame Group there was a requirement to inform Sesame members that they would be becoming part of the Bankhall offer and raise awareness of the Bankhall brand.

Sesame corporate colour was warm yellow and Bankhall’s the deep red so the use of both colours on the cover made sense to show the bringing together of both brands.

The folder was die-cut to show a ‘+’ sign to indicate added value this was then carried through in the typography and brochures inside. A cost effective way of bringing a unique difference to a piece of literature.