This was a competition brief in which, with a partner we were asked to develop a fitting identiy and devise a media campaign to launch their “International Colour Festival” That will take place in 2017. Our concept is based on HEX coding which is a code to represent RGB colours. We have selected people who are famously known in pop-culture to give our brand a fresh current tone of voice, selecting people who’s names contain a colour, then making them ambassadors for the festival. We have then assigned them the appropriate Hex code based on their name. This forms our brand idea of assigning people a hex code and colour.
