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    Start Seeing Black Dogs (SSBD) is an awareness campaign for a non-profit organization whose message is that black dogs in shelters are least like… Read More
    Start Seeing Black Dogs (SSBD) is an awareness campaign for a non-profit organization whose message is that black dogs in shelters are least likely to be adopted and most likely to be euthanized. Presently the SSBD only provides the public and shelters information and tips to communicate the SSBD’s campaign. My objective is to create a cohesive brand that communicates the SSBD’s message more effectively and consistently. The SSBD adoption kit, stationary, poster and mailer give shelters and the public branded promotional tools to promote public awareness of the black shelter dogs’ plight. Student Project Read Less
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START SEEING BLACK DOGS

Start Seeing Black Dogs (SSBD) is an awareness campaign for anon-profit organization whose message is that black dogs in sheltersare least likely to be adopted and most likely to be euthanized.Presently the SSBD only provides the public and shelters informationand tips to communicate the SSBDs campaign. My objective is to createa cohesive brand that communicates the SSBDs message more effectivelyand consistently. The SSBD adoption kit, stationary, poster and mailergive shelters and the public branded promotional tools to promotepublic awareness of the black shelter dogs plight.

Student Project - January 2010