This hand lettered graphic was created as a t-shirt design benefiting YWCA. The YWCA chapter that I researched is in Portland, Oregon, so the shirt is designed to that demographic. I have chosen a unisex t shirt for this project so it can be marketed to a wider market.
In keeping with this demographic, I have illustrated Mt Hood. The quote used is the Oregon state motto. In the motto, “her” is referring to the state but I have repurposed this quote for a design supporting women’s empowerment. To illustrate the quote, I have placed an airplane in the foreground, and to further reinforce the wing motif, I have arranged the background elements into the shape of a bird. The bird shape is very subtle and is definitely a secondary read. The landscape also contains smaller birds in it, reinforcing the subtle shape language.
Original concept sketches did not include the bird shape, that element was added relatively late.
Here you can see the process of creating a hand lettered design. I always end up redrawing the layout 3 or 4 times before I am happy with it, you can see all my attempts here.
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