Fuze Tea launched a new edition of packaging. The cans were inspired on the culture of 5 countries where tea has an important role: Mexico, China, UK, India and Japan. Since the brand's consumers value co-creation with brands, we developed a platform where anyone could design a t-shirt using the elements from the cans, which resulted in the fashion collection co-created by the greatest amount of designers ever.
Case Study
Fuze Tea Sessions II - Where did the special edition come from / Platform launch
Fuze Tea Sessions II - T-shirt collection by hundreds of co-creators
Fuze Tea Sessions II - How to design your t-shirt video
Fuze Tea Sessions II - Best designs winners party