Overtraining Recovery
Create a web presence and e-commerce store to aid people who are recovering from overtraining syndrome.
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Client: Overtraining Recovery
October 2016 ‑ February 2017
October 2016 ‑ February 2017
Archived - This website is no longer available online.
Type of Project
Web design and front-end development, PDF template design
Web design and front-end development, PDF template design
Website Framework
Wordpress + Genesis Framework
Wordpress + Genesis Framework
Notable Functionality & Features
User account registration, articles and videos, category & tag taxonomies, search, e-commerce, booking,
Paypal integration, Amazon Affiliates integration, quizzes
User account registration, articles and videos, category & tag taxonomies, search, e-commerce, booking,
Paypal integration, Amazon Affiliates integration, quizzes
The homepage features calls-to-action to sign up for the newsletter or take an online assessment in order to increase engagement.
OvertrainingRecovery.com is a website targeted toward athletes that are suffering from Overtraining Syndrome, a condition in which a person pushes themselves too hard by exercising much more than they allow their body to rest. The company is the brainchild of Laura S. Conley, an athlete and personal coach who suffered from Overtraining Syndrome. The main goal of the site is to educate visitors about Overtraining Syndrome through helpful materials such as recipes and recovery tips, as well as having an e-commerce store and the ability to book a consultation.
I worked with the Overtraining Recovery team through every step of the website design and development, from organizing the information architecture to wireframing and mocking up the design to Wordpress theme development. Building out the components of the store and creating the quiz were the two most challenging, and my two favorite, components of the project.
In addition to the website, I also created a few downloadable ebooks, such as "Recipes for Recovery" and "Top 5 Recovery Hacks". My goal for the ebooks was to maintain aesthetic consistency with the website by utilizing strong imagery, clean typography, and a comfortable amount of negative space. The ebooks are also meant to be printed out on standard letter-size paper to be kept conveniently on hand.
Ecommerce is a major component of this website. One of the key features of the shop is integration with
Amazon Affiliates in order to sell products.
Amazon Affiliates in order to sell products.
The main store page shows the categories first and foremost to guide visitors to products of their interest.
The shop features a convenient way to book an appointment for a consultation with Laura through WooCommerce.
In addition to the website, I also created a few downloadable ebooks, such as "Recipes for Recovery" and "Top 5 Recovery Hacks". My goal for the ebooks was to maintain aesthetic consistency with the website by utilizing strong imagery, clean typography, and a comfortable amount of negative space. The ebooks are also meant to be printed out on standard letter-size paper to be kept conveniently on hand. The covers can be viewed below, while the pages of the ebooks can be found on my website.
