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White Square IX
Branding
White Square 2017
9th International Advertising and Marketing Festival

Key metaphor for the identity of White Square is a fighting ring. One of the main festivals in Eastern Europe
is turning into a prestigious tournament, in which advertising and marketing professionals gather to showcase
their best works and measure their strength in fair fights. The logo is a stylized ring, the identity is based
on ropes and graphic attributes of classic fight posters.

White Square IX
1.5k
19.7k
56
Published:

White Square IX

Identity for the 9th International Advertising and Marketing Festival "White Square" in Minsk.
1.5k
19.7k
56
Published: