Concept
The initial concept was to emphasize that no matter where you go, the Coca-cola feeling will always remain the same. In essence I wanted to capture moments that involved travelling and documenting different responses in different locations, which will confirm the idea of the feeling never changes. This however transpired to what is the final output of the documentary: A documented local road trip with different personalities that captures unexpected moments and the feelings that travel with it.
In hindsight there was no need to search, moments are created spontaneously and in tandem with social bonds and events. The concluding copy (“the best thing about unexpected moments are the feelings that travel with it”) is a testimony to the unexpected nature of moments and how the feelings you share within that moment will travel with you throughout your existence.
