Kalenius
Kalenius is a flower shop in Karlstad, selling indoor and outdoor plants, implements and tools. The company has a very steady basis, with good quality, wide range and incredibly knowledgeable staff and they need to communicate that to their costumers.
Our mission was to give Kalenius a new graphic identity. Qualitative, personal, familiar, and local was our keywords to make them stand out in the crowd among gardeners in Karlstad and be the customer's obvious choice. We would also expand their range to build a stronger brand.
All photos are taken by us.
To proudly show the quality products that the company sells, there is a transparent paper to the packagings of the seeds and onions. The packagings are sealed with a seam that works as a perforation when you will open the package.
To lift the company's wide range, we decided to do packagings to seeds of cacti and foliage plants. This is also something unusual that will market the company and attract costumers.
Old logotype:
New logotype:
To market the launch of the new packaging range we created a campaign called "Familjen växer" translated as "The family grows". The campaign tells you that the range is getting bigger, and also glaring about the familiar in the company.
Thank you!
