Centro: Select Membership Card Set
Client: Kerry Centre, Beijing
Agency: Oops Studio
Media: Illustrator and Photoshop

Remaining a shining icon in Beijing city, Centro is Beijing Kerry Centre’s contemporary jazz bar providing great selections of exquisite cocktails and live performances. This membership card set is specially designed for new enrolled members with very limited availability. The set includes a membership card, cardholder, envelope, guidebook and vouchers. Targeting to working adult and jazz lovers, my overall design direction tends to be sleek, modern and minimalist with focusing Centro’s brand image. 

Inspired by transparent cocktail glasses and Centro’s interior design, I focused on the concept Containing Translucence by selecting thick frosted surface translucent polypropylene plastic material. A glossy word is hot stamped on cover to bring out its fanciness. Both card and cardholder share similar translucent material for brand consistency. All the collateral items are designed in orange colour for emphasising brand colour. Striking brush stroke motifs are inspired by Centro’s logo.




Centro: Select Membership Card Set
79
701
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Published:

Centro: Select Membership Card Set

79
701
0
Published:

Tools

Adobe Illustrator
Adobe Photoshop

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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