AlfaStone is a company in Russia, a supplier and manufacturer of natural stone products.
Challenge: To develop identity for a new brand that would be attractive to architects, interior designers and craftsmen.
Solution: The product in itself makes the basis of identity (it is called «Slab» which means the side view of a stone), and everyone who is connected with the stone industry can easily recognize its corporate style. The Slab and nothing more: the slab in typography, the slab in navigation, the slab in souvenirs. Graphic design combines the logo and corporate identity because the logo and corporate style methods work in a similar way. The slabs are jewelry embedded in all the visual elements of style as well as a master works with stone with high accuracy and without any errors.