Locative Media Application
The primary goal of this project was to create an interactive locative narrative that incorporates the use of an iPhone in raising the interest of a target audience about the area of the Elephant and Castle. Targeted at visitors to the E&C Shopping Centre, the idea was inspired by the impending demolition of this historic centre for the planned regeneration of the area. The idea was to create a scrapbook of videos, still images, sound clips, and texts to memorialise this often looked-down upon urban centre.
This art project was an experiment in the exploration of a landmark through crafting of experience. Creating a hybrid space, we encouraged users to physically interact with the space within a digital platform, and supplied specific tasks to unlock content within mapped areas of the shopping centre. An ever evolving patchwork of mini-stories, users were encouraged to browse the gallery for others experiences with the option to generate their own content.
This art project was an experiment in the exploration of a landmark through crafting of experience. Creating a hybrid space, we encouraged users to physically interact with the space within a digital platform, and supplied specific tasks to unlock content within mapped areas of the shopping centre. An ever evolving patchwork of mini-stories, users were encouraged to browse the gallery for others experiences with the option to generate their own content.
Within this project my role was Project Manager and Concept Designer.
Introduction: Video Clip
Brainstorming ideas
Team discussion
Mapping out possible site maps
Structure / Site Map
Creating a paper prototype
Testing the paper prototype
Summarizing the results of user testing
First Digital Prototype
Improvements of the digital prototype according to results from user testing
Digital Prototype
