你的菜Your Veg
增加有機蔬菜的趣味 Increase the fun of the organic vegetables.
Graphic Design
陳映彤 Chen,Ying-Tong｜chelsea840131@gmail.com
邱麗靜 Chiu,Li-Ching｜lili02211271@gmail.com
陸盈君 Lu,Ying-Jun｜ccps961032326@gmail.com
設計理念
有機為近幾年所興起的生活概念。雖然在消費者眼中，「有機」的形象極為美好，但其市場範圍卻不盡理想。因此我們決定深入研究「有機蔬菜市場」，研究後發現其市場狹小原因有二：行銷不廣及通路不足。
故，本專案將以此兩個原因做為出發點，並將設計專案分為創意行銷與擴展通路兩大部分。藉此期望能擴大有機蔬菜之市場。
Design Concept
Organic, a life concept that rises in recent years. Although the image of "organic" is wonderful in most of consumers’ eyes, the scope of its market is unsatisfactory. Therefore, we study on the "organic vegetable market" in-depth, realize that the market is not big due to two reasons. First, the marketing is not wide. Second, it lacks of the access. Therefore, the two reasons will be the starting points of this project, and the design project will also divide into two major parts, creative marketing and expanding the access. We expect to expand the market for organic vegetables.
