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    Every year a different designer is chosen to brand Catskills Conf, and I have been lucky enough to be given the opportunity for 2017. The website… Read More
    Every year a different designer is chosen to brand Catskills Conf, and I have been lucky enough to be given the opportunity for 2017. The website was the first deliverable to provide information on the conference, which will be held in October. Read Less
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Catskills Conf
Brand & Website & Merch
Catskills Conf is a gathering of Technologists and Creators at a retreat in the foothills of the Catskill Mountains. The goal is to bring people together to be inspired by a diverse program and the landscape of the Hudson Valley. It's a truly unique experience that aims to energize and motivate all attendees.

Every year a different designer is chosen to brand Catskills Conf, and I was given the honor for 2017.


The Brand
Catskills Conf focuses on both cutting edge technology in its talks and older technology, like letterpress and blacksmithing, in its activities. The overall experience is welcomeing, relaxing, and incredibly fun. These are the primary aspects of the conf that are presented through the brand.
Logo Design
Color Palette
Typography
Iconography
To further personalize the design, each speaker was asked beforehand what their favorite leaf was, and these were made into small icons that were displayed with the speaker’s headshots on the website.
Patterns & Accents




The Website
The website was the first deliverable and one of the most imporant pieces of the project. Before the conf it was main source of information about the event and was vital for sourcing sponsors and partner companies. During the conf it was an easy way for guests to find the schedule. After, it works as a record of Catskills Conf 2017.


The Merch
Conference merch is always exciting to recieve and fun to share after! The icon-heavy brand leant itself perfectly to stickers and pins, and were delivered in screenprinted canvas bags with other fun things like notebooks and colored pencils.

Because Catskills Conf is in October and involves lots of outside activities & nights around the bonfire, it's tradition to give guests branded hoodies instead of t-shirts as most conferences do. T‑shirts are reserved for organizers and volunteers so guests can identify who to go to with a question.