Welcome everyone.
This is the biggest project I have worked on to date. I am so proud of all that I have accomplished in one short semester. A GINORMOUS thank you to Printing and Design Services, Pittsburg State University College of Technology Faculty, and the Ehinger Family. Without them, this project would not have been a possibility.
DEAD HEAD OUTDOORS is a family owned business based out of Rock Hill, South Carolina. They specialize in the creation of hand crafted men's and women's customized game calls and wood works. Game calls include deer, duck, elk, turkey, and predators. Their goal is to become a household name in all hunter's homes across the globe.
TARGET MARKET: Huntsmen or collectors of handcrafted hunting materials of all ages. Those with a strong love and passion for hunting.
This is the biggest project I have worked on to date. I am so proud of all that I have accomplished in one short semester. A GINORMOUS thank you to Printing and Design Services, Pittsburg State University College of Technology Faculty, and the Ehinger Family. Without them, this project would not have been a possibility.
DEAD HEAD OUTDOORS is a family owned business based out of Rock Hill, South Carolina. They specialize in the creation of hand crafted men's and women's customized game calls and wood works. Game calls include deer, duck, elk, turkey, and predators. Their goal is to become a household name in all hunter's homes across the globe.
TARGET MARKET: Huntsmen or collectors of handcrafted hunting materials of all ages. Those with a strong love and passion for hunting.
TONE/STYLE: The tone of DHO is outdoorsy and the brand is plum full of dark wood like colors.
WHAT MAKES DHO UNIQUE? Our unique factor is that our calls are handmade, half from wood we carve ourselves and half from bone or antler from our own stock found in the Carolina woods. Based out of South Carolina, you're getting a true gem from the south.
SCOPE OF THE PROJECT: This project will boost Dead Head Outdoors from a "my friends are my only customers" business to a "I've got to have that!" business in South Carolina. In my senior project I created a catalog of the custom creations, a banner, a branding guide, patterns, business cards, a mock up of social media platforms, order forms, custom care cards, a snapchat geofilter, an engraved leather grill set, pricing customization sheets, t-shirt and apron designs, and a wooden engraved custom container for the calls to be sent to the customer in.
