72andSunny is a global marketing, advertising, and design company, focused on bringing a modern, optimistic, and results-driven approach to their work with brands.
As an exercise in design, I ventured to re-design their logo.
The new logo is a variation of the ampersand symbol (&) with sun beams protruding from the top. The seven in the number seventy two works into the design as the hook of the ampersand. The design is original, while inspired by their current logo and color scheme. Additionally, I used the Golden Ratio to assist my design process in fine-tuning the strokes of the logo.
72andSunny has no affiliation with this logo, and did not participate in my designing the logo.
